How to Build an Instagram Sales Funnel in 8 Steps
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure,…
How Much Do Facebook Ads Cost? (2022 Benchmarks)
If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have…
An 8-Step Guide to Efficient Content Planning for Social Media
Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s…
How to Use Retail Bots for Sales and Customer Service
It’s happening: Robots are taking over. Retail bots are reshaping social commerce, helping brands make big dollars selling their products…
Employee Advocacy on Social Media: What is it and How to Do it Right
Employee advocacy is one of the most effective ways to boost your public image and employee engagement. Why? Because your…
Instagram Monetization: A Complete Guide for Creators and Influencers
There are so many ways to monetize your Instagram presence. You can make good money as an influencer even if…
The Pinterest Shopping Features You Should Know in 2022
If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners…
39 Facebook Stats That Matter to Marketers in 2022
Facebook is the OG social media platform and the largest one by nearly every metric. Love it or hate it,…
How to Plan a Winning Cross-Platform Campaign: Tips and Examples
If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to…
The Complete Guide to Content Curation in 2022: Tools, Tips, Ideas
Content curation is a valuable strategy for all social media marketers. More than simply re-sharing other people’s content, curation is…
How to Use Facebook Groups to Grow Your Business and Engage Customers
Sometimes secrecy is the best way to market your business. I’m talking about Facebook Groups, a.k.a. the VIP way to…
How to Use LinkedIn for Business in 2022: A Step-by-Step Guide
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults…
