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Instagram is a multimedia-driven social media platform that allows users to create a public or private profile, share images and videos, and engage with other user’s content through liking, commenting, and saving posts. Instagram boasts popular features including disappearing short-form images and videos (known as Stories) and TikTok-style 60-second videos (known as Reels), helping position the platform as one of the most-popular social networking sites in the world. Instagram is owned by it’s parent company Meta.

Learn more: 35 Instagram Stats That Matter to Marketers in 2022


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